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Thou shalt NOT:

 Compare thyself to others

Most of the time you’re happy doing your own thing, your own way, right?

However, it’s easy to get sucked into the idea that everyone else is doing so much more than you are.

He’s got a podcast. She’s got a course. They’ve written a book. That dude just summited Mount Everest.

Meanwhile, you’re just managing to get a blog out once a month, along with a regular newsletter.

It’s easy to tell yourself that you’re not doing enough. That you’re lazy. That you don’t measure up.

But the truth is, if you’re lucky enough to have found that ‘thing’ that really floats your boat (and makes you money at the same time), you’re doing ok.

More than ok in fact.

So don’t worry about what anyone else is up to.

Stay in your lane and keep your eye on your ball. The most interesting (and often the most successful) business owners are the ones who don’t give a stuff what anyone else is doing, because they’re too busy doing their thing, their way.

You’re an original. Act accordingly.


Believe everything thou sees on the internet

If everything on social media were true, we freelancers would be working for 30 minutes a day (remotely, from a suitably luxurious island location) while raking in 6 plus figures a year.

It’s a nice thought, but it’s not reality.

For most of us, it’s a daily struggle to keep our solo ships on course, let alone manifest a reality that makes others feel at best lazy, and at worst, completely inadequate.

So don’t buy into the bullshit.

Overnight success stories are as rare as rocking horse poo, and anyone saying otherwise is probably telling a porky.

What you’re doing isn’t easy, and it can take years of hard work before you feel even remotely secure – emotionally and financially.

So keep your head down and remember that behind every passive income success story is at least one significant failure that eventually turned the tide.


Neglect thy health



Eat well.

Take holidays.


Isolate thyself

Although working solo has its definite perks, it also has its downsides, isolation being one of them.

So keep it at bay by making a concerted effort to change up where and how you work.

Explore cafes, libraries and co-working spaces. Build regular face-to-face networking into your routine, and speak to at least one non-family member at least twice a week (charity callers and check-out chicks don’t count).


Listen to the voices in thou’s head

I don’t know about you, but the voices in my head are loud and obnoxious.

And man, they have an opinion on everything.

However, I know they’re mostly full of crap, so I do my best to tune them out.

Just like schoolyard bullies, they shut up when confronted, so don’t be afraid to tell them where to go when they come a-calling.


Be afraid to say no

We’ve all done it – said yes to a job that we’d normally run away from but we really, really need the money.

And hey, that’s reality – sometimes necessity wins.

But don’t let it become a habit.

Let in too much of the work you don’t want to be doing, and you’ll have no room for the stuff that reminds you why you’re in business in the first place.

You’re in charge of you, don’t let obligation run your show.


Be afraid to ask for help

We all struggle, but we don’t have to do it alone.

When things get tough, put your hand up and ask for help. You’ll be surprised how many people are dealing with similar issues, and how many show up for you.


Charge less than thou is worth

When it comes to establishing your value, you set the standard.

That means saying no to jobs that pay a pittance but promise ‘more work in the future’. Same goes for barter services because, let’s face it, they’re generally a way for someone to get something from you for free.

Very few freelancers are able to start out charging premium rates, but being new in business doesn’t mean you have to take the minimum on offer. The expertise you provide enables your clients to make more money down the track – and that’s an investment worth paying for.

So set your prices and stick to them (until it’s time to raise them of course).


Stay in thou’s comfort zone

The first few years in business are all about working out who you are and who you want to serve. And you continue refining that until you feel super comfy in your space.

But continue to do the same thing, the same way for too long and your skills will inevitably plateau.

So those opportunities that excite and terrify you in equal measure? The ones that make you think ‘Oh no, I can’t do that’?

Grab ‘em with both hands.

Diving in won’t just build your ability to withstand resistance, it’ll open doors you never even knew existed, revealing skills you never knew you had.

And true, you might fail horribly. But you also might not. It’s worth the risk no?


Bemoan the quiet times

We all love it when we’re in that sweet spot of ‘manageably busy’.

But the quiet times bring opportunities that shouldn’t be squandered.

So batch your blog posts, take a few days off, or get started on your next big business thing. Embrace the space you’re in and make the most of it, ‘cause it won’t last forever.